Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned Reynolds and Reynerto prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to finishing touches by using dazzling colors and simple objects silhouettes that hint towards the firm’s offering of simply stunning range of colors. The results are described as a combination of design elements that focus on the company’s main features – friendliness, quality and innovation: “No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it has the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand.” Spotted on Design Milk, the packaging and visual identity of “the brightest brand of paints” is evoked through a series of design elements that make WTP’s branded products put themselves in the shopping basket.
Now it’s my turn to share some Decoist design advice with you! First up, we see a grouping of small items displayed on the DIY Round Shelf I created for a previous Decoist post. When deciding what to display, avoid overcrowding your shelf in terms of weight and height. For a small round shelf like the one displayed in the two images below, lightweight items are essential. Plus, smaller items allow the shape of the shelf to truly shine. Also consider what’s on display near the shelf you’re styling. An example is the open shelving featured in my kitchen tour. I’ve filled it with an array of teapots, coffee pots, cake stands, serving trays and more. So when it came time to style the shelving of the nearby garden window, I kept it simple. Just a few items did the trick, preventing the kitchen from being overwhelmed by “stuff”.
Sunken living rooms were all the rage in the 60s and 70s, but they can still be just as comfy and stylish in the aughts. With so many of us opting for open plan spaces these days, creating a casual but defined “conversation pit” is a fun way to break up your living room into manageable zones. Read on for some of our favorite inspiration rooms featuring cozy sunken living areas that we’d love to nestle up in.