Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned Reynolds and Reynerto prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to finishing touches by using dazzling colors and simple objects silhouettes that hint towards the firm’s offering of simply stunning range of colors. The results are described as a combination of design elements that focus on the company’s main features – friendliness, quality and innovation: “No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it has the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand.” Spotted on Design Milk, the packaging and visual identity of “the brightest brand of paints” is evoked through a series of design elements that make WTP’s branded products put themselves in the shopping basket.
Vega Architecture’s design for the Busch Home in Lakewood, CO is a wonderful example of how a sunken living room can still maintain a sleek, modern look. By keeping the depth of the pit fairly shallow and using furniture with clean, wooden lines, the space still feels light and airy. A pop of warm, lighter colored carpeting also creates a nice texture change when paired with the harder but more durable tile used on the higher level. When Amber Flooring installed their engineered prefinished square edge Stilnovo-Afrormosia planks throughout the Los Gatos home, they didn’t forget the living area’s conversation pit. Now the space is lined with the warm material, making it the perfect spot to curl up around the fireplace.
Don’t worry about making your shelf picture-perfect. Displaying a collection of toys is a simple, eye-catching solution, and the resulting vignette just might double as wall art! Below we see the Radial Wall Shelf from The Land of Nod. To cut down on the cluttered look, try grouping items by color! These Color Bar Ledges from The Land of Nod make the job easy. Use the shelves themselves to create an artful wall vignette, especially if you purchase intriguing pieces like these Shape Shifter Wall Shelves. This Land of Nod hinged metal shelving allows for a range of configurations, from rectangles to arrows. And don’t forget about creative ideas such as placing patterned paper at the back of your shelving to create a vibrant backdrop. These Honeycomb Wall Shelves are styled with shades of turquoise. Do you have any shelf styling tips to share? Leave a comment below.