Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned Reynolds and Reynerto prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to finishing touches by using dazzling colors and simple objects silhouettes that hint towards the firm’s offering of simply stunning range of colors. The results are described as a combination of design elements that focus on the company’s main features – friendliness, quality and innovation: “No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it has the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand.” Spotted on Design Milk, the packaging and visual identity of “the brightest brand of paints” is evoked through a series of design elements that make WTP’s branded products put themselves in the shopping basket.
And one of my all-time favorite shelf styling tricks is to display plants on the top layer of shelving, which will draw the eye upward, as well as create height and drama. Below we see shelf-top plants in a tour of my retro-modern home office. Last but not least, we shine the spotlight on the challenging task of styling kids’ room shelving, drawing inspiration from the product photography of The Land of Nod. The Zero Gravity Wall Shelf below illustrates a perfect balance of practicality and design flair, mixing carefully placed toys with books in eye-catching colors.
Vega Architecture’s design for the Busch Home in Lakewood, CO is a wonderful example of how a sunken living room can still maintain a sleek, modern look. By keeping the depth of the pit fairly shallow and using furniture with clean, wooden lines, the space still feels light and airy. A pop of warm, lighter colored carpeting also creates a nice texture change when paired with the harder but more durable tile used on the higher level. When Amber Flooring installed their engineered prefinished square edge Stilnovo-Afrormosia planks throughout the Los Gatos home, they didn’t forget the living area’s conversation pit. Now the space is lined with the warm material, making it the perfect spot to curl up around the fireplace.