Creating a successful newspaper ad is no easy task. Since the majority of the print is in stark black and white, all of the content seems to blend together. It takes an extremely creative approach to get one product to stand out from all the rest. But Columbian creative director, Felipe Salazar, made it happen in this unusual ad for Corona Kitchen.
Rather than trying to draw consumers in with slogans and images, Salazar decided to play with the shape of the ad itself by creating an optical illusion. With just a glance, readers will see that something about this ad is outside of the ordinary. Diagonal lines skew the text amid the otherwise rigidly-columned page. However, it requires a closer look to really understand what’s going on.
Upon closer inspection, it becomes clear that Salazar purposefully arranged the typography of the ad to create a 3D kitchen. The print clearly forms upper and lower cabinetry, a stove with accompanying cooking hood, and built-in dishwasher. Unsurprisingly, this clever concept was wildly successful. Corona Kitchen is currently enjoying the influx of business that Salazar had hoped for.
What do you think of this ad? Would it inspire you to go to Corona Kitchen for your remodeling needs? Or, is it just something fun to look at while reading your paper in the morning?
Now here is a kitchen that tells you that the yellow and gray kitchen is not just for spring, summer or fall. It is a style that works all year long when done right, and we absolutely adore how the all-gray backdrop (including the wallpapered ceiling) lets those yellow pendants shine through. Another advantage of taking this approach is that you can essentially switch out those pendants (and the flowers) and add a completely different hue by bringing bright red, blue or even copper lighting fixtures. Adding a hint of gray and yellow to your existing kitchen can also be done without actually giving it a complete makeover. Instead of wrapping up the entire kitchen in these two hues alone, opt for a more reserved approach like the one here. The subway tiles in gray and yellow add color to this contemporary kitchen while leaving the Midcentury style of the space undisturbed.
With the world around us becoming more and more urbane with each passing day, the heart often longs for simpler times and some country-style goodness. Crafted with ingenious style and exclusive modularity by Marchi, Doria is a kitchen that effortlessly blends timeless rustic beauty with the inimitable allure of Mediterranean design. The many intricate details of Doria bring together a distinct artisanal touch, a captivating modular country-style approach, and of course accents, hues and finishes that evoke images of a lazy summer evening in an exotic Mediterranean retreat.