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You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks

Kitchen, Corona Kitchen Ad 1 You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Kitchen Print Ad Kitchen Concept: You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks

Creating a successful newspaper ad is no easy task. Since the majority of the print is in stark black and white, all of the content seems to blend together. It takes an extremely creative approach to get one product to stand out from all the rest. But Columbian creative director, Felipe Salazar, made it happen in this unusual ad for Corona Kitchen.

Rather than trying to draw consumers in with slogans and images, Salazar decided to play with the shape of the ad itself by creating an optical illusion. With just a glance, readers will see that something about this ad is outside of the ordinary. Diagonal lines skew the text amid the otherwise rigidly-columned page. However, it requires a closer look to really understand what’s going on.

Upon closer inspection, it becomes clear that Salazar purposefully arranged the typography of the ad to create a 3D kitchen. The print clearly forms upper and lower cabinetry, a stove with accompanying cooking hood, and built-in dishwasher. Unsurprisingly, this clever concept was wildly successful. Corona Kitchen is currently enjoying the influx of business that Salazar had hoped for.

What do you think of this ad? Would it inspire you to go to Corona Kitchen for your remodeling needs? Or, is it just something fun to look at while reading your paper in the morning?

Kitchen, Corona Kitchen Ad 3 You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Kitchen Kitchen Print Ad Concept: You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks

Kitchen, Corona Kitchen Ad 2 You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Kitchen Kitchen Concept Print Ad: You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks

 

Despite its country style and rustic aesthetics, Doria does not cut back on comfort and modern functionality. Instead features such as the refrigerator and cooking hood are elegantly concealed by painted cabinets to ensure that they do not disturb the wonderful narrative. Stone sinks, earthenware pots and other subtle touches such as the rod for hanging utensils ensure that your kitchen becomes a portal that takes you back in time to a colorful countryside somewhere in the Mediterranean.

Today we change that perception by bringing in the understated beauty of gray along with a splash of yellow goodness. While some kitchens are draped in just these two hues, others use them in a restrained and clever fashion to enhance their ambiance. Cutting across style barriers, these 11 kitchens might just inspire you to give your kitchen a smart little color revamp.

Gallery of You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks

Kitchen, Corona Kitchen Ad 1 You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Kitchen Print Ad Kitchen Concept: You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks ThumbnailKitchen, Corona Kitchen Ad 2 You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Kitchen Kitchen Concept Print Ad: You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks ThumbnailKitchen, Corona Kitchen Ad 3 You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Kitchen Kitchen Print Ad Concept: You Won’t Believe How Cool Corona Kitchen’s 3D Ad Looks Thumbnail

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